The world is changing and it is changing at a very intense pace. Nobody these days can say that our society of today’s world is the same as it was 20 years ago. Not that long time ago we could’ve said that technology changes our society, but now the society is demanding a change in technology. New Media created new ways of communication, entertainment, advertising, education, etc. Social Networking enables us to communicate with anyone and anywhere. People of all ages, races and classes, which have access to new media technology, are empowered to communicate with anyone they want. This instant and low cost communication also changed our society by simply making it global. Teenagers and children spend enormous amount of time on Internet, they learn a lot by communicating with others and at the same time miss out on real life communication. There is simply no need of real life interaction, since all of that is moved online. New Media have changed distribution of information and coordination and it certainly does make our lives better with faster, cheaper and easier technology, but does it make our lives safer. The main issue that concerns everyone or at least most of new media users is the privacy issue. With all the information which we provide on the web site it is hard to protect yourself from that information being used by someone else.
Effects on society
Positive
- Communication with anyone and anywhere in a much more timely fashion
- Meet new people, make new connections
- Interaction with groups of same interest
- New way of information and knowledge distribution
- Builds self-esteem
- New way and sometimes the only way to communicate for disabled people
- Has many benefits if looked from business perspective
- Potential to Grow and Improve
Negative
- Purposeful loss of privacy
- Very small control over information flow that may affect your privacy
- Ability for someone to use the information about you that may have effect on you
- Increased movement of social interactions from the physical domain to the digital domain
- Unprotected communication which may harm individuals
- Can easily used unethically
From moral and Ethical perspective I believe we have to do more improvement in educating people. As of right now people don’t understand what impact they may do on others by using social networks. People create false identities or communicate anonymous and believe since no one knows who they are, they can do anything they want. This may have a negative impact on others and this should be educated to children and teenagers since they growing up as a social media natives.
Of course, all that information provided in social network is the information that we want people to know and there should be no debate over this since it is up to us to give it out. But what if the information we want our friends to know will be also viewed by your coworkers or classmates and the information you wanted to keep out is now available to them. Many people don’t like to combine work with personal life, but now it’s almost impossible with social networking sites like MySpace, Facebook or Twitter. One of the important disadvantages is that these social networking sites may result in loss of your job or not being hired. As we all know companies are beginning to research as much information as possible about their employees or about people that apply for a job. Therefore, information that you thought will be viewed by your friends will be also available to others. And, the most important disadvantage is the inability to control communication of children and teenagers in these social network sites. These sites may have a mental impact on a person, for example which can lead to suicide like it happened to 13 year old girl Megan Meier. She committed suicide after she was emotionally hurt by a false created identity of a boy. Also, unprotected communication may result in use of social networks by criminals, such as pedophiles, stalkers, etc. According to vermontcynic.com the stalking rates raise nationally and big part of it done through new media technology. And, even though we can’t prevent stalkers to use social networking sites we can prevent sexual offenders to do that. Number of states banned registered sex offenders from registering the sites, but what about unregistered sex offenders. Therefore, more has to be done in order to prevent of that information to be used.
There are also a large number of positive aspects from social networking sites. From the sociological perspective social networks will have a positive effect on the society. It makes our society globalized since everyone who has connection to new media technology is able to communicate with anyone they want. This gives us an opportunity to learn about different cultures, religion and different societies.
The main reason social networking websites were created is to be in touch with your friends or family and stay connected with them no matter how far they are. But, it also allowed people to make new connections with people you never met. Whether it is the friend of you friend, someone you heard about or someone who has the same interest or hobby as you do, you can speak to them no matter where they are. And, this sort of interaction only benefits our society since it creates new ways of information and knowledge distribution. Also, when you interact with people in the cyber world it may also help you to do so in the real world for example by speaking to people online at first. This could help teenagers by building their self-esteem and confidence. In addition to, one of the most important benefits brought by the social networking is ability for disabled people to interact with the rest of the world. For many individuals this may be the only way they can speak and make friends.
Those are the main positive aspects, but there are also a lot of others like for example if we look at it from economic perspective. Social networking opens new opportunities, new market, new tool of advertisement, new way to gather information about customers and new way of recruiting. As I said before companies use social networking to find out about potential employees, but they also use that tool to look for new employees. This can benefit you if you are offered a better job and you did not even look for it. By new market I mean that there is an opportunity to use social networking sites to sell products or services. For example like it is done by Mars on Facebook, which gives its users an option to send candy’s to their friends as a gift. This way they can profit and at the same time advertise. And speaking of advertisement, the amount of people using social networking and number of times they visit it per day is extraordinary high. According to www.belanger.wordpress.com the total amount of users of social networking sites is seventy percent of total amount of audience on internet. Therefore, this is a great tool for advertisement and one of the examples is a low budget movie “300” that came out in March of 2007. MySpace was one of the main tools which were used to advertise the movie and as a result it made six times more than spent on the movie. Also, it is a very good tool to gather information about customers and react to customer demands more quickly, which can only benefit company’s and customers.
Therefore, since the growth of social networking sites doesn’t stop and in fact keeps increasing, we should think of what other benefits can it bring to us. Whether we are looking at the economical, sociological, ethical or other ways, we can all benefit from them. But, the best part of social networking is the fact that it is something new to our society and we can improve on its negative aspects.
